Why Indovia runs 95% of its Japan mix on CPE
An interview about adapting acquisition to the Japanese market and measuring player economics.
Read at Rocket AdsAbout Indovia
Built from the ground up.
Indovia is a profitable, founder-led mobile puzzle and casual game publisher, built through global studio partnerships and AI-enabled operations.
- $2.5M
- Annualised revenue run rate
- 8
- Published games
- 3M+
- Portfolio downloads
- 50+
- Markets reached
Company-reported, October 2026. Annualised revenue run rate is not revenue already earned over a full year.
The founder story
Growth was the starting point.
Indovia began with Jatin Mittal’s experience in growth and a determination to build a profitable mobile gaming business. Going beyond acquiring players changed how he understood the work of publishing games.
From bootstrapped beginnings, Indovia grew while maintaining profitability, without an injection of the founder’s personal capital. Working directly across these disciplines shaped how the company operates today.
Jatin MittalFounder & CEO
LinkedIn 01
Learn the whole business
Growth was the entry point. Jatin taught himself game design and product development, player behaviour, optimisation and live operations—not just how to acquire players.
02
Build the operating systems
Hands-on work across data infrastructure, creative production, marketing and financial management connected product decisions to player data and spending to each game’s economics. AI-enabled workflows help make that knowledge repeatable.
03
Prepare for team expansion
That cross-functional foundation is the starting point for bringing in specialists with clear ownership, from product and publishing to growth, creative and technology. The aim is a company where teams can carry a shared founder-led vision forward.
Studio partnerships
Eight games. Shared success.
Studios build the games; Indovia brings publishing, growth, monetisation and live operations. Partnerships are shaped around shared commercial success, with terms agreed individually.
In development
Our next chapter.
Jackson.
Indovia is developing Jackson as a unified hub for game discovery and rewards. The ambition is to build proprietary adtech informed by our publishing, growth and monetisation experience.
Explore Jackson
In the conversation
Covered by the industry.
Indovia discusses market-specific acquisition and player economics in a Rocket Ads interview. OpenAds covers that same Japan interview in Korean; Gamesforum features an industry perspective.
Indovia’s Japan CPE interview, in Korean
Korean-language coverage of Indovia’s approach to user acquisition in Japan.
Read at OpenAds
The 3 Mobile Growth Trends Quietly Defining 2026
Industry perspective featuring Indovia on mobile game growth.
Read at Gamesforum